Why Arab brands fail?

Well, It’s gonna be a tough topic that I know many fellow Arabs might not go along with. But excuse me guys, I think you need to wake up. Cause guess what! This post is only the intro!

Since I’m a proud Arab, and way long before I chose to be a marketer, I spent quite a time trying to find a logical answer to one question “Why don’t we, the Arabs, have strong, settled brands like Coke, H&M or Apple?”. Then, while studying international media as an undergraduate, the same question showed up again as there was, not even one single, international newspaper like American ones, “such as New York Times, Washington Post and Wall Street Journal, etc.” that invade our minds and frame news for us. Only poor translated versions of the local newspapers were there, and the silly excuse was that, establishing a successful international newspaper is costly. Come on Arabs!

Shifting to marketing after graduation, I finally found a proper answer to my question, as it turned out that building/developing a real brand, however, requires much more than money. It requires a clear vision, market understanding, experience, innovation, creativity, consumer Respect and more.

In his book “Brand Revolution: Ousting Old Mideast Trading Mindsets”, Said Baaghil described it perfectly;

Said Baaghil - Why Arab Brands Fail - MShahawy

That said, I believe It’s quite clear that it’s important to discuss this matter openly to be able to find solutions. Hopefully, one day we achieve the dream of founding a strong, valuable and sustainable Arab brand.

So, in case you’re asking what’s next?, and Since it is a large topic to be covered in one post, i’m gonna tackle this subject in a series of posts, 10 episodes, if you will. And at the end, I’m going to combine them all in one E-book.

The coming post to cover “Arab businesses and the merchant mentality”. So stay tuned!

Always feel free to comment and share so we get more people involved in the discussion.

27 Comments
  • Hylton Barnes
    Posted at 17:05h, 02 November Reply

    Brave man … well said.
    I look forward to reading the coming posts in your series.

  • NedMKlapec
    Posted at 05:19h, 10 March Reply

    whoah this weblog is fantastic i love reading your posts.

    Stay up the great work! You know, lots of individuals
    are searching round for this info, you could help them greatly.

  • AdrianHStebe
    Posted at 01:07h, 11 March Reply

    I like the helpful info you provide within your articles.
    I will bookmark your weblog and look again here regularly.
    I am just quite certain I’ll learn a lot of new stuff here!

    Have a great time for the upcoming!

  • MeldaSVeve
    Posted at 09:49h, 13 March Reply

    Hi there! I know this is certainly form of off topic nevertheless i was wondering which blog
    platform are you presently using for this particular site? I’m
    getting sick and tired of WordPress because I’ve had problems with
    hackers and I’m looking at options for the next platform.
    I would be awesome when you could point me toward an effective
    platform.

    • Mohamed Al-Shahawy
      Posted at 09:29h, 14 March Reply

      Hi mate. It’s totally Ok. And actually I’m using WordPress. 🙂

  • you can check here
    Posted at 03:58h, 07 May Reply

    I simply want to mention I am just all new to weblog and seriously savored your web-site. Probably I’m planning to bookmark your blog . You certainly have terrific writings. Bless you for sharing with us your blog.

  • mshahawy.com
    Posted at 20:51h, 12 May Reply

    It’s hard to come by experienced people about this topic, however, you seem like you
    know what you’re talking about! Thanks

  • best mattresses 2016 reviews
    Posted at 21:03h, 12 May Reply

    Excellent web site. A lot of useful information here. I am sending it to a few buddies ans additionally sharing in delicious. And of course, thank you to your effort!

  • Couches
    Posted at 12:35h, 13 May Reply

    Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  • Hosting24
    Posted at 02:18h, 14 May Reply

    what a great article

  • John Bell
    Posted at 14:32h, 15 May Reply

    cool website , bookmarked.

  • Anna_G
    Posted at 19:59h, 15 May Reply

    very well written, subscribed

  • WiltonXWelte
    Posted at 13:10h, 15 June Reply

    Hi, yeah this article is truly pleasant and I have learned lot of things from it about blogging.
    thanks.

  • JesseZGruben
    Posted at 20:40h, 16 June Reply

    Yes! Finally someone writes about advice.

  • DannyPBliven
    Posted at 18:23h, 19 June Reply

    This post is invaluable. When can I find out more?

  • BobSBartol
    Posted at 21:13h, 12 July Reply

    Good post but I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further.
    Many thanks!

  • ErickRMccook
    Posted at 19:43h, 14 July Reply

    Hello, just wished to say, I loved this post. It had been funny.

    Continue posting!

  • PamulaDGeiss
    Posted at 16:57h, 18 July Reply

    It is actually perfect time to develop plans for the future
    and it is actually a chance to be happy. I’ve read through this post and if I could possibly I want
    to suggest you some interesting things or tips. Perhaps you can write next articles discussing this informative article.
    I wish to read a lot more things about it!

  • MarlonBErwin
    Posted at 02:34h, 25 July Reply

    Wow! This website looks just like my old one!
    It’s on a totally different subject however it has pretty
    much a similar layout and design. Outstanding selection of colors!

  • HenryBCoreil
    Posted at 09:45h, 25 July Reply

    If some one wishes expert view concerning blogging and site-building next i
    propose him/her to visit this weblog, Maintain the pleasant work.

  • VanXWiewel
    Posted at 17:26h, 26 August Reply

    Quality content is definitely the main to attract
    the visitors to visit the site, that’s what this site is providing.

  • OthaHSalameh
    Posted at 05:55h, 27 August Reply

    It’s very easy to determine any matter on net as compared with
    textbooks, while i found this piece of writing at this site.

  • RemaUCossa
    Posted at 02:25h, 07 September Reply

    Awesome site you have here but I was curious if you
    knew of any user discussion forums that cover the same topics discussed here?
    I’d really love to be a part of community where I can get suggestions from other knowledgeable people
    that share the same interest. If you have any suggestions,
    please let me know. Cheers!

  • ChangEPedlar
    Posted at 20:25h, 15 September Reply

    Please let me know if you’re looking for a author for your blog.
    You have some really good articles and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love to write
    some content for your blog in exchange for a link back to
    mine. Please send me an e-mail if interested. Thank you!

  • MarionHGaron
    Posted at 15:24h, 29 September Reply

    I’m amazed, I have to admit. Rarely do I encounter a blog that’s equally educative and interesting, and let me tell you,
    you’ve hit the nail in the head. The issue is a thing that too few men and
    women are speaking intelligently about. I am just happy I discovered this during my hunt for something regarding this.

  • ShonFBrockus
    Posted at 14:19h, 30 September Reply

    Keep on writing, great job!

  • KevinOTatton
    Posted at 09:56h, 03 October Reply

    If you are planning for best contents like me, simply visit this web page everyday because it provides quality contents,
    thanks

Post A Comment